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Apple, Google, Ikea, Starbucks, Al Jazeera World's Top Brands

BrandChannel readers have picked the top global brands for 2004 in Brandchannel's fourth annual Readers' Choice Awards. This year's winning brands include Apple, Sony, Pixar, Ikea and Al Jazeera.
New to the awards: Australian travel brand Lonely Planet, animation powerhouse Pixar, Swedish fashion's answer to Ikea, H&M and Al Jazeera, which branding professionals now feel has global brand impact alongside powerhouses like Starbucks and Nokia.

Top 5 in all regions:


Europe & Africa:

Central & Latin America:


North America:

Sony, Pixar,
Ikea and
Al Jazeera
新上榜的有来自澳洲的旅游品牌Lonely Planet, 动画制作品牌Pixar, 瑞典的 Ikea, 服饰品牌H&MAl Jazeera。当然他们让知名的星巴克咖啡店 and 诺基亚稍稍靠了边。

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